Direct marketing activity in Hungary is regulated by the Act XLVIII of 2008 on the Essential Conditions of and Certain Limitations to Business Advertising Activity (“Advertising Act”), by the Act No CVIII of 2001 on Certain Issues of Electronic Commerce Services and Information Society Services (“Act on E-Commerce”) as well as by the provisions of the Act CXIX of 1995 on the Use of Name and Address Information Serving the Purposes of Research and Direct Marketing (hereafter “Direct Marketing Act”).

(more…)